John Lersch and Company Store Photograph

              JOHIV   LERSCII   &   CO.
"Without doubt the handsomest and largest dry goods store in Lorain county is that of John Lersch & Co. It is no disparagement to others to say that Mr. Lersch's career has been a splendid success and this magnificent store is a monu¬ ment to his integrity as well as to his ability as a business man. The firm now occupies six large floors—a total area many times larger than any store in Lorain county. Mr. Lersch's genial personality is an element to his success yet the cold business proposition of underselling competition assures him of the major share of the trade of this and surrounding towns. Mr. Lersch has now associated with him his two capable sons, Carl T. and Robert B. Lersch, the latter of whom is not less well known through his creditable connection with public affairs in this municipality. It has been truly said that the name Lersch is synonymous with the dry goods business of this county. With equal truth it might be said that the name is synony¬ mous with enterprise, fair dealing and absolute x&\ya\v\\\.^."—Selected from Elyria Republican and Lorain Times-Herald.