The Amherst news-times. (Amherst, Ohio), 1920-02-19 |
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•sf' $6l. i, *...>., erf'*'*. TH^^JVIHERST NEWS-TIMES NO. 40. •Ua-SCRIPTION, $2.00 PER YEAR AMHERST. OHIO, THURSDAY. FEBRUARY 19, 1920 •SANDSTONE CENTER OP THt WORLD" ■ WAYS AND MEANS OF • i / UP A T ■y Ohalmere Lowsil Panooas*. ■'' Now Uiat there ls a great movement tor rebuilding destroyed FYench towns, the same kind of s movement Should be extented to Include Araerl- Sha towna. For many need to be reconstructed, aroused and advertised eh wsll ss those In foreign countries*. American towns hsve not suffered from destructive army forces, ss have French towns, but s worse fate hss bafailsn thousands of good American towns. They have suffered from the Indifference and negligence of their owa clUsens. ■very Amerleen Town Hss Something to Advertise. I Kvery American town, no matter how large or small, should advertise la Its own local newspaper, and ln neighboring newspapers. If s town really becomes wide awake to its great opportunities for growth and development, it will quickly see this vision of advertising. How do I know that It would be profitable for towns to advertise? ..'Well, here's the story: While on s train In Connecticut recently I met s wide awake manufacturer who wss looking for a factory We both happened to be headed for the same town, and he wanted Information on a great many points. He w**ated facts that town ahould have been advertising. He wanted to know what Its sdvsntages were. And these advantages should have been given publicity so that it would not have been necessary for this prospective factory locator to go out and hunt for facta. One Town That Loat. ' - When we reached a certain town the factory man bought a local newspa- per, but there wasn't a word ln the paper about the town's industrial and Civic advantages. Here was a buyer, bat the selHng point* about the merchandise were being concealed, or at Iskst they were not to be easily found. -Thla town had a chamber of commerce, but no local office. The president of the organization was out of town, and the secretary was a bookkeeper in an office Which required all his time. He didn't know much about tho town, as he was a newcomer, and then, "it was best to see the president." ■' The men who was seeking a location for hla factory—the man who ehuld have brought into the town a thousand new residents—Increased the revenue of every business concern in the city—caught the next train out of town. He could not And out what he wanted to know, and he waa disgusted. \ Only Loesl Advertising Needed. This town lost an opportunity for growth and development. Why? I Lack of advertising In Its own local newspapers. -■ This town is a fair example of thousands of other towns ln the United States. •They.have something big to offer t* the world—but .they don't sell it- hot even to the people ln their own town. This little experience set me ttj thinking. If that town belonged to ae, what would I do with it? -A town ls no different from any other business that has some valuable commodity to sell. ' Now, this town had a good newspaper, s commercial club, and 20,000 inhabitants. If I were president or secretary of the chamber of commerce of this town I would organize for action. 1 Every member ot the club would be pumped full of enthusiasm for his town. It would be the duty of every businessman to go out and sell this town to Its own people. Make them come across, with enough cold cash to secure a year's good advertising campaign in their local newspaper. They owe It to their town. "'There is no more reason why a newspaper should support a town's advertising campaign, alone, that any other business should do it. Advertising s town is the business of ev ery msn getting his living out of that town. There are plenty of newspapers that do donate columns for free- town boosting material every year, hut I've never yet known one whose efforts were appreciated as they Should be. Another thing: free space Is never worth more than it costs. «Oocsslonajl putts and nice flowery things said about a town ls not adver- tdslng. It ls not the kind thst brings Mc results. le What any town needs is a regular Eay-ln-and-day-out advertising campaign, built on an attractive presentation of the selling points of a twn. When the cmmercial club has raised « town advertising fund the businesslike thing to do Is to contract for specs in the local paper flrst, and use •bough space to make the business story of the town register with the residents of the town/lrst. >' Wvery Day Work Counts. Si Ths campaign should begin ln the local newspaper, because a town's own people need advertising to all the time to keep them continually I M «i u i boosting for their town. Then, when the campaign has started to secure results for the town, it should be extended to newspapers in other towns. A mighty attractive series of advertisements can be written about any town. The town that the propective factory locator left ln disgust had more to offer then the average town. First It had good factory sites—with a low cost In power and taxes. It had good retail stores, Judging from the interesting window displays along the main street. Picking a Live Town. One of the easiest ways of sizing up a town is to look for nationally advertised goods in the windows of local stores. If you find the merchants handle up-to-date, advertised merchandise, you can rest assured the town people are demanding the best quality ot merchandise. Regardless of the fact that the chamber of commerce seemed to be taking a siesta, this town seemed alive and Inclined to be progressive in its school buildings, public library, churches and homes. The town had a prosperous and well-to-do appearance. It had enough life, and attractive features, to appeal to the average factory worker seeking a home where his children would have every advantage of education and culture. Yet nobody knew this. And if they did they were keeping it quiet. Only a careful observer visiting the town would see all this valuable advertising material going to waste. There was enough "copy" running loose in that town to run a full page advertisement once a month, and a quarter-page advertisement every day, in the local paper for a long time. If the average commercial club, board of trade, or business boostem' association, would look at towu advertising as a vital necessity in building up their town, they would get somewhere with greater ease. But Instead or going at It as they would If it was their own private business, they hold a get together meeting, talk loud and nice about their town and expect the local newspaper man to run a nice, big-type story about It on the front page—free—and that Is Just what it Is worth. What the outsiders want Is facts stated tn a business-like way, not camouflaged with high school oratory* Newspaper is Voice of Town. The local newspaper is the voice of the town in which It Is published. It Is the dally representative or salesman of that town. The people in the outside world Judge a town by what they read in Its newspaper, and there Ib where any town campaign must start. After the chamber of commerce has contracted for enough space to tell the town's advertising story so that It will get across big, they should also purchase enough copies to distribute them to passengers on all thru trains, trolleys or automobiles. If they haven't nerve enough to go that far. then provide for newsbys to offer the papers to all visitors or passers thru. A well presented newspaper always .interests a stranger. But, most important of all, Is the fact that the dally story in the local newspaper will soon huve everybody ln tbe town talking and boosting as they never did before. Next, get the town people working In connection with the newspaper campaign. In other words, get every citizen interested in scattering the advertising story of tbe town. Newspapers Will Help. The campaign can be called a "Pass- It-On" publicity movement. At the bottom of each advertisement a notice to all citizens to clip the advertisements from their newspaper, and send them In every letter mailed to friends, with instructions to pass them on to someone who might ,be interested ln what the town hus to offer. If they don't write letters, then mall the entire paper to some friend. At the end of the year the newspaper can publish an honor roll of the names of people who huve brought business to the town thru their efforts along this line. The advertising-town is always a live town. People want to live in a town that ls growing—that Is wide awake, upand-doing every minute. There is no limit to the developments of a "Pass-lt-on" campaign, once It gets ln full swing. If the advertising copy appears every day ln the local newspaper for a year, the chances ure the campaign would arouse nation-wide Interest because of its practlcul results. A campaign of this kind to be a whirlwind of a success must have real energy and actual cash back of It. And It must be on a yearly basis, with copy changed regularly. There ls a difference between running a standing card about the town and a bang-up reason- why talking advertisement. A live, wide-awake town wants the kind ot advertisements that say something, and say something different every day. 1732 Washington's Advice ..... 1799 "Economy makes happy homes and sound nations. Instill it deep." "Refrain from entangling alliances with European nations. LE6I0N10 OBSERVE WASHINGTON'S BIRTH FRENCH MEMORIAL CERTIFICATES TO BE GIVEN MOTHERS OF DEAD. The local American Legion will observe Washington's birthday Sunday, Keb. 22. Special services for members only will be held in the legion's clubrooms. Also on Sunday the French Memorial certificates from the French government will be given to the mothers of the soldiers who died in France, by a committee appointed by the commander of the local post. Legion to Get Bonus. The local post has been notified that all ex service men will receive a $50 bond for each month they were in service. . It has been carefully worked out und has been decided by a committee at Washington, together with tbe American Legion, that this amount will cover all losses of any soldier during the time he waa ln the service. The local legion also has a picture booked to be run at the Empire theater concerning the American Legion. It was taken in California and will be of interest to the public. The date will be announced later. Next Meeting Tuesdsy. The next meeting of the local post will be held at the club rooms next Tuesday evening. An election of officers will be held. The meeting is to be called to order at 7:30 p. in., and all members are requested to be present. ANNA KLINE, FORMERLY OF SOUTH AMHERST. DIES Miss Anna Kline, 19, daughter of Mr. and Mrs. Fred Kline of Elyria. died Saturday at the home of her parents, pneumonia being the cause of death. Miss Kline is survived by her father and mother, two sisters and a brother. Funeral services were held Tuesday afternoon at 1:39 o'clock from her lute home in Elyria and at 2:30 at the Congregation**! church in South Amherst. The services were ■', attended by many friends of tha deceased, and floral offerings were numerous. In ferment was In Evergreen cemetery at South Amherst. NOVELTY lA WINS PRAISE e CROWD FILLS REDINGTON HALL, ROSENTHAL'S ORCHESTRA MAKE8 HIT. ATTENDANCE AT NIGHT SCHOOL SMALL LITTLE ENTHUSIASM 8HOWN BY FOREIGNERS— ILLNE88 SAID TO BE CAUSE. WORST OF EPIDEMIC PROBABLY OVER KEEP BEING CAREFUL; STILL TIME TO CATCH DISEASE, SAYS TURNER. Dr. Turner, local health officer, said Wednesday that he thought the worst of the Influenza epidemic ls over and ull cases of the disease will soon disappear. There have been many euses of the disease in Amherst, some eif them serious. Only a few deaths huve result ud, however. The locul hospital and physicians have been rushed to capacity and huve mude utmost effort to give medical aid to the afflicted. However, Dr. Turner suys It is not too lute (o catch the disease and everyone must still use every precaution lu preventing the plugue from spreading, lie cautions us to keep away from homes where u person is afflicted. Children with hard coughs and colds should be kept from the public schools. People should keep away from large public gatherings, as this is one place where the flu germs are the thickest. 8PECIAL PROGRAM AT CHURCH. Mra. William Holl has been confined to her home on Church street by Illness. There will be special services next Sunday evening at the Stone church, ln commemmorution of Washington's birthday and "Mission" Sunday. An Interesting program has been arranged. An offering for missions will be taken. Kveryone ls cordially Invited. WANTED -Several girls, senior high school preferred, or married women, to compile census of Amherst for city and county directory.- See Mr. Chernay at News-Times ofllce Thursday, Feb. 26, between 4 and 5 p. m. 19 The American Legion novelty dance given at Redington hall Monday evening was a success from every point of view. Some say It was the best conducted elance-they ever attended and the affair had many points which would justify that statement. The hull was decorated with flags, bunting and other red, white and blue appointments. Tri-color electric bulbs were used in place of the ordinary white ones. Some Jassy Orchestra. Anyone would be safe In saying that the orchestra. Rosenthal's of Cleveland, was the best und most peppery ever appearing In Redington hall. They played every piece as tt should be played, and put across many innovations entirely out of the ordinary. The orchestra consisted of ten pieces, Including three violins and numerous wind Instruments. Novelty A-Plenty. The name of the dance was truly applied. It was a real novelty affair. The dance was formally opened by the grand march, led by Commander Clarence A. Baker of the local post uml Miss Helen Stone. In the msrobe the dancers were given their pro- grams for the evening. Immediately following, everyone tried to fill his or her card with dances for the rest of the evening. Other novelties were thS moonlight and twilight waltzes, In which the lights were dimmed und the couples danced to the fleeting glare of a spotlight. The novelty two-step was also u feature. The dancers exchanged partners several times until the lust encore when they were requested to fliiel their original partners. In this dance rlovelty hats were passed out. The biggest feature of the evening was a barrage two step. It was surely a barrage-a barrage of confetti and streamers. No one managed to get through this dance with less than one sackful of confetti down his neck. Financially a Success. Members of the Legion are well pleused with the results of the affair. They cleared severul hundred dollars, which will be applied toward building up their building fund. Amherst merchants co-operated heartily by taking advertising space ln the nifty pro- grunt. Hundreds of tickets were also sold, many who did not attend, buying tickets. As this is the Ilrst dance given by the local post, muny more probably ure In store for the dance fiends. The Legion has established a great reputation, and a crowd can surely be Attendance at the night school meetings the last several weeks, and ln faot since the school was started, has been small. Superintendent of Schools F. R. Powers reports that not over five men huve been present at any one meeting. The school is being conducted under the direction of the Minute Men and up to the present time has been under the personal supervision of Mr. Powers. He has put every effort Into the new school for foreigners ot Amherst and haa hoped to make it a success. Beneficial to Foreigners. There is not another better tning that a foreigner could do than to Improve his speech and learn the ways of this country. The night school affords the opportunity. It has been planned to teach two classes In the local school, one for the beginners who know no English, and a secondary class for those who are farther advanced in speaking the language. The second class will be taught more about the Ideals of Americanism and every effort will be made to make them citizens of the best type. Tell Your Friends. It may be that the foreigners of this vicinity do not know about the school. At the beginning Mr. Powers thought every foreigner would gladly grasp the opportunity and enroll. The meetings of the school are held every Tuesday and Thursday evenlngB in the Central school building. At the hist meeting, only one or two were present. It was reported that the others who had enrolled were reported 111 at their homes. Superintendent Powers says he ls willing to help in the work if the foreigners wish to learn, but he does not intend to take his time, which ls valuable to him, to teach only one or two. When once enrolled, to get the real value out of the training, the students must attend every class. Probably Will Charge Fee. Mr. Powers says that ln the future probably a fee of a small amount will be charged every registrunt. In this wuy be hopes to put more interest Into the student. If the student knows he has money invested in the proposition he will be more liable to attend thun if he did not huve. No definite action hus been taken In the matter. Flu Keeps Some Away. It ii thought that the Influenza epidemic here hus kept many prospective students from attending the opening classes. What the night school needs is lots of public talk, if a person knows of a foreigner who is industrious und ought to know the language uml ways ot America he should tell him about the night school. He cun't reud the paper, or he wouldn't huve to go to school. Mr. Powers says that be had between 20 and 25 students at a similar school conducted ln South Amherst several years ago. If the foreigners know the real value of the training that will be given them, no doubt ought to be ln their minds whether they should attend or not. PINCH US AND SEE If WE'RE ASLEEP The Klyria chamber of commerce recently published a resume of its activities for the last year. Among its accomplishments was the acquisition of about 20 new manufacturing concerns during tiie 12 months. We point to this fact for several reasons. If Amherst had a LIVK organization of some sort—Bay the present Husiness Men's association there is no reason under the sun why some of these SO concerns, or others, could not have been Induced to locate here. During the time when Klyria was busily engaged in securing the 20, Amherst landed one ami a branch at that. The one concern which came here—the Lattin Co.—is awake and progressing rapidly. Its acquisition was a good thing for the town, and a good move on the part of the company, from all indications. The only trouble is that Amherst boosters seemed to be content with the one achievement, and seemingly "rested on their oars" after that. There should be a live organization here. Probably the present one would tlo. if a little "pep" could by some hook or crook be injected into it. Hut who's going to perform that operation? There has been one meeting in about six months. Perhaps there will be another one sometime. Many of the members at least hope there will be one more. The work that awaits a live organization here is amazing, when one really thinks about it. There are so many things we need here, and so many things we should do In order to make Amherst the trading point for our natural business community. People are going to Klyria, .Lorain, and even to Vermilion to do their trading when Amherst really is their natural center. How to make them want to come here is a question. A live organization would--possibly flrst—establish a room, or a building, and call it a "rest room" or a "community house." Under whatever name, it would serve as a gathering place for farmers, their wives, local busienss and professional men. It would be equipped for the purpose. There would be telephones, writing desks, reading and smoking rooms, comfortable rockers, an attendant who might take care of children while their mothers did their shopping. There would be a place where one could get a bite to eat. The farmers could discuss their affairs and transact any business they might have to do. There might even be provision made for a small hall where many community gathering could be held. Our needs do not end there, however. We need good roads leading IN to town, especially from the west and south. Without them, we can never expect to get our fair share of the busienss from those directions. We need at least one other lnterurban system. The yellow line at Lorain is the most available. We need a municipal park worthy the name. There are many sites available. . We need new school buildings. We need a bathing beach. The injustice of local persons paying heavily for the privilege of bathing in Lake Erie, with no accommodations whatever, is a big question with many. We need more paved streets. we need more factories Why does the Business Men's association not go after them systematically? Why is there not a paid secretary -alio could devote some time to this work? Is it because local business men are afraid to spend a nickel for the purpose, as has been charged? While this newspaper is not complaining, inasmuch as our columns are well filled with advertising, we would be much better pleased to have them filled with AMHKRST ADVERTISING, It means something to outsiders when they see so few local business institutions represented in the columns of the local enwspaper. We say we would be pleased. But we also say we have done our last begging for ads from local merchants. If they cannot see that advertising is a paying proposition for them, not in particular for the newspaper, they will have to continue that way until the great awakening comes—as is surely will. To tell the truth, we need more community spirit. Other towns have it in much greater amount than we have. Seemingly we have laid down as being satisfied with our accomplishments to date. How long, at this rate, will we enjoy the distinction we now have of being one of the finest little towns in the state? Not many months. Many merchants have spoken in favor of something "being done about it." There are prospects that a meeting may be held soou. and a thorough discussion of the situation in all its aspects had. Let us hope that there will be a representative attendance and real steps taken to place Amherst in the place where it rightfully belongs—at the head of the procession among the smaller cities of the state. "Certainly a merchant or a manufacturer can do without advertising. He can do without breathing, too. The result in each Instance ls about the same." counted on at any Legion affair hereafter. BIG BARN AND GRANARIES PAY FARMERS WITH STORAGE SPACE FOR CROPS REAP BIGGER PROFIT8. Farmers who sold their crops last fall ure again witnessing souring prices, und in ninny cases are wutch- ing neighbors who stored thi'lr produce sell at u niuterlul profit. Many close students of market conditions of the past few yeurs are convinced thut the mun who stores his crops will usually reap big returns for his small expense. Nearly ull food supplies nre higher now thun they were at harvest time. The reason seems to be that while few farmers huve adequate burns, granaries, and storage facilities to house their crops, the middlemen who buy at thut time churge a big price for their trouble ln holding the produce htrough the winter. Consequently, the farmer who has his own warehouse finds that It quickly pays for Itself. "The time to build the outbuildings to house crops ls in the spring," said C. W. Menz, locul lumber dealer, In talking to a representative of The News-Times recently. "Hefore the fields are In shape to be worked— right now, In fact—there usually comes a time when farm work is slack. Most farmers could well ufford to devote this interval to putting their outbuildings in shape for next full." "If tbe farmers had adequate storage facilities to house the produce he ) harvests, he would seldom be at the mercy of au uncertain market. Besides, It is often easier to get building materials ln tbe spring than dur ing the fall." "For instance, Just now we have a good supply of lumber, roofing, beaver board, and other building materials, but by the end of the rush summer season our stock on many of these lines may be very low. The wise builder realizes now that prices ure going to stay high and material scarce for muny years to come and builds while he can get the things he needs Right now is the golden uge for the farmer, and It seems that he ought to have enough facilities for string his produce to reap the beueflt of the big prices that come every winter." FURNITURE8 BOOK GOOD TEAMS. The Amherst Furnitures have two of the season's best games booked tor Friday evening at the local gym. They will play both the boys' and girls' Itethlehem teams of Cleveland. These ure in class A and will give the locals a hurd battle. Chippy I truce will again be In the Furnitures' lineup. This will greatly strengthen them. Firestone will be able to play guurd, his regular position. It will be the first time the girls huve appeared in several weeks. However, they have kept In praotlce, and suy they're going to win. CARD OF THANK8. We wish to express our heartfelt thanks to our many friends and neighbors, Rev. Neumelster, singers, and the U. S. Automatic Co. for their consoling words and floral offerings. Mrs. Wm. Bahl, Jr. Mrs. Wm. Bahl, Sr., and Family. ' '! ******* -a*-'"-' *T*******I TT ******* .K t*m0mmmmm\memikm*mne***aeA*m-
Object Description
Title | The Amherst news-times. (Amherst, Ohio), 1920-02-19 |
Place |
Amherst (Ohio) Lorain County (Ohio) |
Date of Original | 19-FEB-1920 |
Searchable Date | 1920-02-19 |
Collection | Amherst News-Times |
Submitting Institution | Amherst Public Library |
Rights | Online access is provided for research purposes only. For rights and reproduction requests or more information, go to http://www.ohiohistory.org/images/information |
Type | Text |
Format | newspapers |
LCCN | sn84028333 |
Description
Title | The Amherst news-times. (Amherst, Ohio), 1920-02-19 |
Place |
Amherst (Ohio) Lorain County (Ohio) |
Date of Original | 19-FEB-1920 |
Searchable Date | 1920-02-19 |
Submitting Institution | Amherst Public Library |
Rights | Online access is provided for research purposes only. For rights and reproduction requests or more information, go to http://www.ohiohistory.org/images/information |
Full Text | •sf' $6l. i, *...>., erf'*'*. TH^^JVIHERST NEWS-TIMES NO. 40. •Ua-SCRIPTION, $2.00 PER YEAR AMHERST. OHIO, THURSDAY. FEBRUARY 19, 1920 •SANDSTONE CENTER OP THt WORLD" ■ WAYS AND MEANS OF • i / UP A T ■y Ohalmere Lowsil Panooas*. ■'' Now Uiat there ls a great movement tor rebuilding destroyed FYench towns, the same kind of s movement Should be extented to Include Araerl- Sha towna. For many need to be reconstructed, aroused and advertised eh wsll ss those In foreign countries*. American towns hsve not suffered from destructive army forces, ss have French towns, but s worse fate hss bafailsn thousands of good American towns. They have suffered from the Indifference and negligence of their owa clUsens. ■very Amerleen Town Hss Something to Advertise. I Kvery American town, no matter how large or small, should advertise la Its own local newspaper, and ln neighboring newspapers. If s town really becomes wide awake to its great opportunities for growth and development, it will quickly see this vision of advertising. How do I know that It would be profitable for towns to advertise? ..'Well, here's the story: While on s train In Connecticut recently I met s wide awake manufacturer who wss looking for a factory We both happened to be headed for the same town, and he wanted Information on a great many points. He w**ated facts that town ahould have been advertising. He wanted to know what Its sdvsntages were. And these advantages should have been given publicity so that it would not have been necessary for this prospective factory locator to go out and hunt for facta. One Town That Loat. ' - When we reached a certain town the factory man bought a local newspa- per, but there wasn't a word ln the paper about the town's industrial and Civic advantages. Here was a buyer, bat the selHng point* about the merchandise were being concealed, or at Iskst they were not to be easily found. -Thla town had a chamber of commerce, but no local office. The president of the organization was out of town, and the secretary was a bookkeeper in an office Which required all his time. He didn't know much about tho town, as he was a newcomer, and then, "it was best to see the president." ■' The men who was seeking a location for hla factory—the man who ehuld have brought into the town a thousand new residents—Increased the revenue of every business concern in the city—caught the next train out of town. He could not And out what he wanted to know, and he waa disgusted. \ Only Loesl Advertising Needed. This town lost an opportunity for growth and development. Why? I Lack of advertising In Its own local newspapers. -■ This town is a fair example of thousands of other towns ln the United States. •They.have something big to offer t* the world—but .they don't sell it- hot even to the people ln their own town. This little experience set me ttj thinking. If that town belonged to ae, what would I do with it? -A town ls no different from any other business that has some valuable commodity to sell. ' Now, this town had a good newspaper, s commercial club, and 20,000 inhabitants. If I were president or secretary of the chamber of commerce of this town I would organize for action. 1 Every member ot the club would be pumped full of enthusiasm for his town. It would be the duty of every businessman to go out and sell this town to Its own people. Make them come across, with enough cold cash to secure a year's good advertising campaign in their local newspaper. They owe It to their town. "'There is no more reason why a newspaper should support a town's advertising campaign, alone, that any other business should do it. Advertising s town is the business of ev ery msn getting his living out of that town. There are plenty of newspapers that do donate columns for free- town boosting material every year, hut I've never yet known one whose efforts were appreciated as they Should be. Another thing: free space Is never worth more than it costs. «Oocsslonajl putts and nice flowery things said about a town ls not adver- tdslng. It ls not the kind thst brings Mc results. le What any town needs is a regular Eay-ln-and-day-out advertising campaign, built on an attractive presentation of the selling points of a twn. When the cmmercial club has raised « town advertising fund the businesslike thing to do Is to contract for specs in the local paper flrst, and use •bough space to make the business story of the town register with the residents of the town/lrst. >' Wvery Day Work Counts. Si Ths campaign should begin ln the local newspaper, because a town's own people need advertising to all the time to keep them continually I M «i u i boosting for their town. Then, when the campaign has started to secure results for the town, it should be extended to newspapers in other towns. A mighty attractive series of advertisements can be written about any town. The town that the propective factory locator left ln disgust had more to offer then the average town. First It had good factory sites—with a low cost In power and taxes. It had good retail stores, Judging from the interesting window displays along the main street. Picking a Live Town. One of the easiest ways of sizing up a town is to look for nationally advertised goods in the windows of local stores. If you find the merchants handle up-to-date, advertised merchandise, you can rest assured the town people are demanding the best quality ot merchandise. Regardless of the fact that the chamber of commerce seemed to be taking a siesta, this town seemed alive and Inclined to be progressive in its school buildings, public library, churches and homes. The town had a prosperous and well-to-do appearance. It had enough life, and attractive features, to appeal to the average factory worker seeking a home where his children would have every advantage of education and culture. Yet nobody knew this. And if they did they were keeping it quiet. Only a careful observer visiting the town would see all this valuable advertising material going to waste. There was enough "copy" running loose in that town to run a full page advertisement once a month, and a quarter-page advertisement every day, in the local paper for a long time. If the average commercial club, board of trade, or business boostem' association, would look at towu advertising as a vital necessity in building up their town, they would get somewhere with greater ease. But Instead or going at It as they would If it was their own private business, they hold a get together meeting, talk loud and nice about their town and expect the local newspaper man to run a nice, big-type story about It on the front page—free—and that Is Just what it Is worth. What the outsiders want Is facts stated tn a business-like way, not camouflaged with high school oratory* Newspaper is Voice of Town. The local newspaper is the voice of the town in which It Is published. It Is the dally representative or salesman of that town. The people in the outside world Judge a town by what they read in Its newspaper, and there Ib where any town campaign must start. After the chamber of commerce has contracted for enough space to tell the town's advertising story so that It will get across big, they should also purchase enough copies to distribute them to passengers on all thru trains, trolleys or automobiles. If they haven't nerve enough to go that far. then provide for newsbys to offer the papers to all visitors or passers thru. A well presented newspaper always .interests a stranger. But, most important of all, Is the fact that the dally story in the local newspaper will soon huve everybody ln tbe town talking and boosting as they never did before. Next, get the town people working In connection with the newspaper campaign. In other words, get every citizen interested in scattering the advertising story of tbe town. Newspapers Will Help. The campaign can be called a "Pass- It-On" publicity movement. At the bottom of each advertisement a notice to all citizens to clip the advertisements from their newspaper, and send them In every letter mailed to friends, with instructions to pass them on to someone who might ,be interested ln what the town hus to offer. If they don't write letters, then mall the entire paper to some friend. At the end of the year the newspaper can publish an honor roll of the names of people who huve brought business to the town thru their efforts along this line. The advertising-town is always a live town. People want to live in a town that ls growing—that Is wide awake, upand-doing every minute. There is no limit to the developments of a "Pass-lt-on" campaign, once It gets ln full swing. If the advertising copy appears every day ln the local newspaper for a year, the chances ure the campaign would arouse nation-wide Interest because of its practlcul results. A campaign of this kind to be a whirlwind of a success must have real energy and actual cash back of It. And It must be on a yearly basis, with copy changed regularly. There ls a difference between running a standing card about the town and a bang-up reason- why talking advertisement. A live, wide-awake town wants the kind ot advertisements that say something, and say something different every day. 1732 Washington's Advice ..... 1799 "Economy makes happy homes and sound nations. Instill it deep." "Refrain from entangling alliances with European nations. LE6I0N10 OBSERVE WASHINGTON'S BIRTH FRENCH MEMORIAL CERTIFICATES TO BE GIVEN MOTHERS OF DEAD. The local American Legion will observe Washington's birthday Sunday, Keb. 22. Special services for members only will be held in the legion's clubrooms. Also on Sunday the French Memorial certificates from the French government will be given to the mothers of the soldiers who died in France, by a committee appointed by the commander of the local post. Legion to Get Bonus. The local post has been notified that all ex service men will receive a $50 bond for each month they were in service. . It has been carefully worked out und has been decided by a committee at Washington, together with tbe American Legion, that this amount will cover all losses of any soldier during the time he waa ln the service. The local legion also has a picture booked to be run at the Empire theater concerning the American Legion. It was taken in California and will be of interest to the public. The date will be announced later. Next Meeting Tuesdsy. The next meeting of the local post will be held at the club rooms next Tuesday evening. An election of officers will be held. The meeting is to be called to order at 7:30 p. in., and all members are requested to be present. ANNA KLINE, FORMERLY OF SOUTH AMHERST. DIES Miss Anna Kline, 19, daughter of Mr. and Mrs. Fred Kline of Elyria. died Saturday at the home of her parents, pneumonia being the cause of death. Miss Kline is survived by her father and mother, two sisters and a brother. Funeral services were held Tuesday afternoon at 1:39 o'clock from her lute home in Elyria and at 2:30 at the Congregation**! church in South Amherst. The services were ■', attended by many friends of tha deceased, and floral offerings were numerous. In ferment was In Evergreen cemetery at South Amherst. NOVELTY lA WINS PRAISE e CROWD FILLS REDINGTON HALL, ROSENTHAL'S ORCHESTRA MAKE8 HIT. ATTENDANCE AT NIGHT SCHOOL SMALL LITTLE ENTHUSIASM 8HOWN BY FOREIGNERS— ILLNE88 SAID TO BE CAUSE. WORST OF EPIDEMIC PROBABLY OVER KEEP BEING CAREFUL; STILL TIME TO CATCH DISEASE, SAYS TURNER. Dr. Turner, local health officer, said Wednesday that he thought the worst of the Influenza epidemic ls over and ull cases of the disease will soon disappear. There have been many euses of the disease in Amherst, some eif them serious. Only a few deaths huve result ud, however. The locul hospital and physicians have been rushed to capacity and huve mude utmost effort to give medical aid to the afflicted. However, Dr. Turner suys It is not too lute (o catch the disease and everyone must still use every precaution lu preventing the plugue from spreading, lie cautions us to keep away from homes where u person is afflicted. Children with hard coughs and colds should be kept from the public schools. People should keep away from large public gatherings, as this is one place where the flu germs are the thickest. 8PECIAL PROGRAM AT CHURCH. Mra. William Holl has been confined to her home on Church street by Illness. There will be special services next Sunday evening at the Stone church, ln commemmorution of Washington's birthday and "Mission" Sunday. An Interesting program has been arranged. An offering for missions will be taken. Kveryone ls cordially Invited. WANTED -Several girls, senior high school preferred, or married women, to compile census of Amherst for city and county directory.- See Mr. Chernay at News-Times ofllce Thursday, Feb. 26, between 4 and 5 p. m. 19 The American Legion novelty dance given at Redington hall Monday evening was a success from every point of view. Some say It was the best conducted elance-they ever attended and the affair had many points which would justify that statement. The hull was decorated with flags, bunting and other red, white and blue appointments. Tri-color electric bulbs were used in place of the ordinary white ones. Some Jassy Orchestra. Anyone would be safe In saying that the orchestra. Rosenthal's of Cleveland, was the best und most peppery ever appearing In Redington hall. They played every piece as tt should be played, and put across many innovations entirely out of the ordinary. The orchestra consisted of ten pieces, Including three violins and numerous wind Instruments. Novelty A-Plenty. The name of the dance was truly applied. It was a real novelty affair. The dance was formally opened by the grand march, led by Commander Clarence A. Baker of the local post uml Miss Helen Stone. In the msrobe the dancers were given their pro- grams for the evening. Immediately following, everyone tried to fill his or her card with dances for the rest of the evening. Other novelties were thS moonlight and twilight waltzes, In which the lights were dimmed und the couples danced to the fleeting glare of a spotlight. The novelty two-step was also u feature. The dancers exchanged partners several times until the lust encore when they were requested to fliiel their original partners. In this dance rlovelty hats were passed out. The biggest feature of the evening was a barrage two step. It was surely a barrage-a barrage of confetti and streamers. No one managed to get through this dance with less than one sackful of confetti down his neck. Financially a Success. Members of the Legion are well pleused with the results of the affair. They cleared severul hundred dollars, which will be applied toward building up their building fund. Amherst merchants co-operated heartily by taking advertising space ln the nifty pro- grunt. Hundreds of tickets were also sold, many who did not attend, buying tickets. As this is the Ilrst dance given by the local post, muny more probably ure In store for the dance fiends. The Legion has established a great reputation, and a crowd can surely be Attendance at the night school meetings the last several weeks, and ln faot since the school was started, has been small. Superintendent of Schools F. R. Powers reports that not over five men huve been present at any one meeting. The school is being conducted under the direction of the Minute Men and up to the present time has been under the personal supervision of Mr. Powers. He has put every effort Into the new school for foreigners ot Amherst and haa hoped to make it a success. Beneficial to Foreigners. There is not another better tning that a foreigner could do than to Improve his speech and learn the ways of this country. The night school affords the opportunity. It has been planned to teach two classes In the local school, one for the beginners who know no English, and a secondary class for those who are farther advanced in speaking the language. The second class will be taught more about the Ideals of Americanism and every effort will be made to make them citizens of the best type. Tell Your Friends. It may be that the foreigners of this vicinity do not know about the school. At the beginning Mr. Powers thought every foreigner would gladly grasp the opportunity and enroll. The meetings of the school are held every Tuesday and Thursday evenlngB in the Central school building. At the hist meeting, only one or two were present. It was reported that the others who had enrolled were reported 111 at their homes. Superintendent Powers says he ls willing to help in the work if the foreigners wish to learn, but he does not intend to take his time, which ls valuable to him, to teach only one or two. When once enrolled, to get the real value out of the training, the students must attend every class. Probably Will Charge Fee. Mr. Powers says that ln the future probably a fee of a small amount will be charged every registrunt. In this wuy be hopes to put more interest Into the student. If the student knows he has money invested in the proposition he will be more liable to attend thun if he did not huve. No definite action hus been taken In the matter. Flu Keeps Some Away. It ii thought that the Influenza epidemic here hus kept many prospective students from attending the opening classes. What the night school needs is lots of public talk, if a person knows of a foreigner who is industrious und ought to know the language uml ways ot America he should tell him about the night school. He cun't reud the paper, or he wouldn't huve to go to school. Mr. Powers says that be had between 20 and 25 students at a similar school conducted ln South Amherst several years ago. If the foreigners know the real value of the training that will be given them, no doubt ought to be ln their minds whether they should attend or not. PINCH US AND SEE If WE'RE ASLEEP The Klyria chamber of commerce recently published a resume of its activities for the last year. Among its accomplishments was the acquisition of about 20 new manufacturing concerns during tiie 12 months. We point to this fact for several reasons. If Amherst had a LIVK organization of some sort—Bay the present Husiness Men's association there is no reason under the sun why some of these SO concerns, or others, could not have been Induced to locate here. During the time when Klyria was busily engaged in securing the 20, Amherst landed one ami a branch at that. The one concern which came here—the Lattin Co.—is awake and progressing rapidly. Its acquisition was a good thing for the town, and a good move on the part of the company, from all indications. The only trouble is that Amherst boosters seemed to be content with the one achievement, and seemingly "rested on their oars" after that. There should be a live organization here. Probably the present one would tlo. if a little "pep" could by some hook or crook be injected into it. Hut who's going to perform that operation? There has been one meeting in about six months. Perhaps there will be another one sometime. Many of the members at least hope there will be one more. The work that awaits a live organization here is amazing, when one really thinks about it. There are so many things we need here, and so many things we should do In order to make Amherst the trading point for our natural business community. People are going to Klyria, .Lorain, and even to Vermilion to do their trading when Amherst really is their natural center. How to make them want to come here is a question. A live organization would--possibly flrst—establish a room, or a building, and call it a "rest room" or a "community house." Under whatever name, it would serve as a gathering place for farmers, their wives, local busienss and professional men. It would be equipped for the purpose. There would be telephones, writing desks, reading and smoking rooms, comfortable rockers, an attendant who might take care of children while their mothers did their shopping. There would be a place where one could get a bite to eat. The farmers could discuss their affairs and transact any business they might have to do. There might even be provision made for a small hall where many community gathering could be held. Our needs do not end there, however. We need good roads leading IN to town, especially from the west and south. Without them, we can never expect to get our fair share of the busienss from those directions. We need at least one other lnterurban system. The yellow line at Lorain is the most available. We need a municipal park worthy the name. There are many sites available. . We need new school buildings. We need a bathing beach. The injustice of local persons paying heavily for the privilege of bathing in Lake Erie, with no accommodations whatever, is a big question with many. We need more paved streets. we need more factories Why does the Business Men's association not go after them systematically? Why is there not a paid secretary -alio could devote some time to this work? Is it because local business men are afraid to spend a nickel for the purpose, as has been charged? While this newspaper is not complaining, inasmuch as our columns are well filled with advertising, we would be much better pleased to have them filled with AMHKRST ADVERTISING, It means something to outsiders when they see so few local business institutions represented in the columns of the local enwspaper. We say we would be pleased. But we also say we have done our last begging for ads from local merchants. If they cannot see that advertising is a paying proposition for them, not in particular for the newspaper, they will have to continue that way until the great awakening comes—as is surely will. To tell the truth, we need more community spirit. Other towns have it in much greater amount than we have. Seemingly we have laid down as being satisfied with our accomplishments to date. How long, at this rate, will we enjoy the distinction we now have of being one of the finest little towns in the state? Not many months. Many merchants have spoken in favor of something "being done about it." There are prospects that a meeting may be held soou. and a thorough discussion of the situation in all its aspects had. Let us hope that there will be a representative attendance and real steps taken to place Amherst in the place where it rightfully belongs—at the head of the procession among the smaller cities of the state. "Certainly a merchant or a manufacturer can do without advertising. He can do without breathing, too. The result in each Instance ls about the same." counted on at any Legion affair hereafter. BIG BARN AND GRANARIES PAY FARMERS WITH STORAGE SPACE FOR CROPS REAP BIGGER PROFIT8. Farmers who sold their crops last fall ure again witnessing souring prices, und in ninny cases are wutch- ing neighbors who stored thi'lr produce sell at u niuterlul profit. Many close students of market conditions of the past few yeurs are convinced thut the mun who stores his crops will usually reap big returns for his small expense. Nearly ull food supplies nre higher now thun they were at harvest time. The reason seems to be that while few farmers huve adequate burns, granaries, and storage facilities to house their crops, the middlemen who buy at thut time churge a big price for their trouble ln holding the produce htrough the winter. Consequently, the farmer who has his own warehouse finds that It quickly pays for Itself. "The time to build the outbuildings to house crops ls in the spring," said C. W. Menz, locul lumber dealer, In talking to a representative of The News-Times recently. "Hefore the fields are In shape to be worked— right now, In fact—there usually comes a time when farm work is slack. Most farmers could well ufford to devote this interval to putting their outbuildings in shape for next full." "If tbe farmers had adequate storage facilities to house the produce he ) harvests, he would seldom be at the mercy of au uncertain market. Besides, It is often easier to get building materials ln tbe spring than dur ing the fall." "For instance, Just now we have a good supply of lumber, roofing, beaver board, and other building materials, but by the end of the rush summer season our stock on many of these lines may be very low. The wise builder realizes now that prices ure going to stay high and material scarce for muny years to come and builds while he can get the things he needs Right now is the golden uge for the farmer, and It seems that he ought to have enough facilities for string his produce to reap the beueflt of the big prices that come every winter." FURNITURE8 BOOK GOOD TEAMS. The Amherst Furnitures have two of the season's best games booked tor Friday evening at the local gym. They will play both the boys' and girls' Itethlehem teams of Cleveland. These ure in class A and will give the locals a hurd battle. Chippy I truce will again be In the Furnitures' lineup. This will greatly strengthen them. Firestone will be able to play guurd, his regular position. It will be the first time the girls huve appeared in several weeks. However, they have kept In praotlce, and suy they're going to win. CARD OF THANK8. We wish to express our heartfelt thanks to our many friends and neighbors, Rev. Neumelster, singers, and the U. S. Automatic Co. for their consoling words and floral offerings. Mrs. Wm. Bahl, Jr. Mrs. Wm. Bahl, Sr., and Family. ' '! ******* -a*-'"-' *T*******I TT ******* .K t*m0mmmmm\memikm*mne***aeA*m- |
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